HYBE
기업 문화를 담은 새로운 이름인 ‘하이브’ 네이밍을 시작으로, 기업의 미션 스테이트먼트 ‘We believe in music’ 개발 및 브랜드 아이덴티티 디자인을 진행하였습니다.하나의 통합된 새로운 아이덴티티를 구축하기 위해 CI를 도출하고, 사이니지 및 웹사이트(혹은 PC/모바일 플랫폼)에 최적화하는 과정을 통해 기업의 지향점이 잘 반영될 수 있도록 했습니다.
![](https://cdn.myportfolio.com/c41525ab-174a-449a-abfa-29491478a955/dd4bc9e5-e1fc-4582-aaad-7ed01df3e5e1_rw_1920.gif?h=41021b93682769e91b12a392c622184f)
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![](https://cdn.myportfolio.com/c41525ab-174a-449a-abfa-29491478a955/4fd5fb83-2e85-4e3a-9533-bc3cd5f3431e_rw_3840.png?h=bf3a6015d0546c9b201623adc16d8211)
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![](https://cdn.myportfolio.com/c41525ab-174a-449a-abfa-29491478a955/93816899-e11b-4a45-b789-15702e8bca49_rw_1920.gif?h=e27855d89b16560aa989984f48b1f716)
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HYBE CI Design
2020
Client: HYBE
-
Project Team Project Management : HYBE BX Team
CI System Design : CRAFIK
Copywriter : Oyoung Shin
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HYBE
Project Management : Heejin Min
Project Management(CI System) : Yemin Kim, Han-gyeol Kim
-
CRAFIK Art Direction : Jaehee Joh
CI System Design : Jagyoun Koo & BX Design Team
Design Application : BX Design Team
UX Design : Hyunju Kim
UI Design : UI Design Team
2020
Client: HYBE
-
Project Team Project Management : HYBE BX Team
CI System Design : CRAFIK
Copywriter : Oyoung Shin
-
HYBE
Project Management : Heejin Min
Project Management(CI System) : Yemin Kim, Han-gyeol Kim
-
CRAFIK Art Direction : Jaehee Joh
CI System Design : Jagyoun Koo & BX Design Team
Design Application : BX Design Team
UX Design : Hyunju Kim
UI Design : UI Design Team