SMTOWN
SM 엔터테인먼트는 다양한 콘텐츠에 유연하게 대응할 수 있도록 새로운 브랜드 시스템과 아이덴티티를 구축하였고, 크라픽은 새로운 브랜드 이미지를 온라인에서도 경험할 수 있도록 PC/모바일 플랫폼 리뉴얼 프로젝트를 진행하였습니다. 사용자 관점으로 SMTOWN 카테고리를 재정의하여 유의미한 활동 정보의 소식을 한 곳으로 모으고, 새롭게 개발된 브랜드의 동적인 시각적 이미지가 온오프라인에서 통합되어 전달될 수 있도록 적용하였습니다.
![](https://cdn.myportfolio.com/c41525ab-174a-449a-abfa-29491478a955/8fe556db-b26b-4880-897b-a7f86d97b322_rw_1920.png?h=fd982977c7e0c5165f5907ba3de13e71)
![](https://cdn.myportfolio.com/c41525ab-174a-449a-abfa-29491478a955/e13393d2-e725-400a-a42e-3af80f869fe0_rw_1920.png?h=138c6757e051106e2ba6b098de4c95a4)
![](https://cdn.myportfolio.com/c41525ab-174a-449a-abfa-29491478a955/11b90f9f-f18f-42b0-b4f1-2a4b88425656_rw_1920.png?h=b9dde0ee7596ed57549202a480ebe6b1)
![](https://cdn.myportfolio.com/c41525ab-174a-449a-abfa-29491478a955/762704c8-c6a9-4bf9-9744-75f0c8be4d95_rw_1920.png?h=e24e4c9caa8e800aee1ac65414cf4746)
![](https://cdn.myportfolio.com/c41525ab-174a-449a-abfa-29491478a955/340a1cd0-6c92-4b92-8d67-670c968d8c33_rw_3840.png?h=60fdb223a7919ae6363916702942bf1d)
![](https://cdn.myportfolio.com/c41525ab-174a-449a-abfa-29491478a955/72fd970f-14a4-4215-a6ca-4ed09b04a846_rw_3840.png?h=469c928a7063dcfd89f0e926586e3c65)
SMTOWN WEB UI Design
Client: SM ENTERTAINMENT
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Executive Producer : SM ENTERTAINMENT CO.,LTD. Producer : Soo-Man Lee
Executive Supervisor : Young-Min Kim
Creative Director : Heejin Min
Assistant Director : Da-sol Kim, Jee-eun Kim
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CI design [SM Creative Division]
Director : Hee-Jin Min
Design : Min-soo Yoon, Da-sol Kim
[CFC]
Director : Jeon Charry
Design : Yoon-ji Nam, Sae-rom Kang, Eun-ju Kim
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WEB / MOBILE
[SM Creative Division]
Director : Hee-jin Min
Arrangement : Min-soo Yoon, Jee-eun Kim
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[CRAFIK]
Director : Jaehee Joh
Design : UXUI Design team
Client: SM ENTERTAINMENT
-
Executive Producer : SM ENTERTAINMENT CO.,LTD. Producer : Soo-Man Lee
Executive Supervisor : Young-Min Kim
Creative Director : Heejin Min
Assistant Director : Da-sol Kim, Jee-eun Kim
-
CI design [SM Creative Division]
Director : Hee-Jin Min
Design : Min-soo Yoon, Da-sol Kim
[CFC]
Director : Jeon Charry
Design : Yoon-ji Nam, Sae-rom Kang, Eun-ju Kim
-
WEB / MOBILE
[SM Creative Division]
Director : Hee-jin Min
Arrangement : Min-soo Yoon, Jee-eun Kim
-
[CRAFIK]
Director : Jaehee Joh
Design : UXUI Design team